Planned Giving Fails Without Leadership Trust
Tess Conrad Tess Conrad

Planned Giving Fails Without Leadership Trust

How can donors trust us if leadership doesn’t?

If you want a donor to leave a gift in their Will, they need to trust you. Building that trust is an important part of legacy giving marketing. But we don’t talk enough about the trust needed from leadership to make Planned Giving work. Let’s dive in.

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The Ultimate Guide to Planned Giving Services
Tess Conrad Tess Conrad

The Ultimate Guide to Planned Giving Services

Do you feel like you need Planned Giving support, but have no idea what’s out there, or what would work best for your nonprofit? I got you! Ultimately, there’s 6 types of options out there - I’ll lay out what they are, who they are a good fit for, and how much they cost.

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Deep Dive: Planned Giving Stewardship
Tess Conrad Tess Conrad

Deep Dive: Planned Giving Stewardship

A charity almost lost $5 million due to gaps in their Planned Giving stewardship! Find out what happened, and how it was fixed. Part 4 of our 4-part Estate Giving Donor Cycle Deep Dives.

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Deep Dive: Planned Giving Cultivation
Tess Conrad Tess Conrad

Deep Dive: Planned Giving Cultivation

This is the most neglected part of the Estate Donor Cycle - but skipping it could cost you millions in future revenue! Part 2 of our 4-part Estate Giving Donor Cycle Deep Dives.

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The Estate Gift Donor Cycle
Tess Conrad Tess Conrad

The Estate Gift Donor Cycle

Traditional donor cycles are failing Planned Giving programs - so I made a new one! This is the key to unlocking a successful Planned Giving program - get the full break down in this article.

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Should you hire an advisor or a fundraiser?
Tess Conrad Tess Conrad

Should you hire an advisor or a fundraiser?

Gift planning advisors and Planned Giving fundraisers are different. Mixing them up could cost your charity future gifts.

Let’s learn the difference, and explore who will help your charity at different stages of Planned Giving growth!

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