What’s the ROI of Planned Giving?
Not sure if Planned Giving is worth the investment? The ROI might be higher than you think! Let’s dive into some real-world examples.
The Mindset that Shrinks Nonprofits
This mindset shrinks nonprofits. It feels like you’re doing the responsible thing, but it’s really the opposite.
Why Planned Giving Conversations are So Hard
Invested thousands of dollars in training but still not finding Planned Giving conversations are getting any easier? This might be why - and what you can do about it.
There’s no one-size-fits-all Planned Giving
If you’re not sure where to start in Planned Giving, don’t blindly copy another charity - read this first!
Planned Giving Fails Without Leadership Trust
How can donors trust us if leadership doesn’t?
If you want a donor to leave a gift in their Will, they need to trust you. Building that trust is an important part of legacy giving marketing. But we don’t talk enough about the trust needed from leadership to make Planned Giving work. Let’s dive in.
The Case Against Intention Forms
Why this common Planned Giving practice can damage donor relationships.
The Best Legacy Marketing I’ve Seen
We NEED to talk about this legacy giving video from Greenpeace - and the 5 lessons for you to apply to your own fundraising.
You Don’t Need Endless 1:1 Meetings to Do Planned Giving Well
If Planned Giving seems impossible with your small team - think again.
The Ultimate Guide to Planned Giving Services
Do you feel like you need Planned Giving support, but have no idea what’s out there, or what would work best for your nonprofit? I got you! Ultimately, there’s 6 types of options out there - I’ll lay out what they are, who they are a good fit for, and how much they cost.
Fundraising Lessons From a Frugal Couple
“The Art of Frugal Hedonism” has an interesting fundraising lesson.
How to Raise More Money with Fewer Donors
Is the trend of fewer donors giving to charity keeping you up at night? Me too - but there's something you can do about it!
Deep Dive: Planned Giving Stewardship
A charity almost lost $5 million due to gaps in their Planned Giving stewardship! Find out what happened, and how it was fixed. Part 4 of our 4-part Estate Giving Donor Cycle Deep Dives.
Deep Dive: Planned Giving Acquisition
THIS is the engine behind a growing Planned Giving portfolio! Part 3 of our 4-part Estate Giving Donor Cycle Deep Dives.
Deep Dive: Planned Giving Cultivation
This is the most neglected part of the Estate Donor Cycle - but skipping it could cost you millions in future revenue! Part 2 of our 4-part Estate Giving Donor Cycle Deep Dives.
Deep Dive: Fundraising Foundations
Part 1 of our Estate Gift Donor Cycle Deep Dives! Do you have the foundations for a successful Planned Giving program?
The Estate Gift Donor Cycle
Traditional donor cycles are failing Planned Giving programs - so I made a new one! This is the key to unlocking a successful Planned Giving program - get the full break down in this article.
Templates are Sabotaging Your Fundraising
Templates are killing your Planned Giving fundraising - here’s what to do instead.
How to Run a Successful Free Wills Campaign
A free Wills campaign can be an effective acquisition strategy - when done well. Learn how I ran one of the most successful campaigns in Canada inside.
Should you hire an advisor or a fundraiser?
Gift planning advisors and Planned Giving fundraisers are different. Mixing them up could cost your charity future gifts.
Let’s learn the difference, and explore who will help your charity at different stages of Planned Giving growth!

