How To Create a Planned Giving Strategy
The backbone of a successful planned giving program!
How To Create A Legacy Giving Donor Journey
This is how you raise $5 Million on “easy mode”.
How To Set Up Your Planned Giving Data
Need to set up planned giving in your database? Here’s you guide to all the essentials you need - regardless of what CRM you use.
Stop Putting Legacy Giving and Major Gifts in the Same Portfolio
Let’s stop setting fundraisers up for failure.
THIS Inspires Donors to Leave Gifts-In-Wills
If I could only focus on one thing to get more $50,000 gift in Wills, this would be it.
How To Stay in Your Donor’s Wills
Yay! You got the pledge - but does that mean you'll keep it? Let's talk about how to go beyond the hand-raiser to get $50,000 estate gift cheques.
The Secret to Lifelong Relationships with DAF Donors
This one strategy will make or break your DAF relationships.
Why Planned Giving Microsites are a Bad Idea
A common Planned Giving marketing practice is deterring your donors from leaving gifts-in-Wills - here’s why and what to do instead.
Planned Giving & CCF
Is Planned Giving possible within a Community Centric Fundraising program?
How to know you’re making the right Planned Giving investments
You spent thousands on your planned giving program… now what?
Let’s make sure you’re not wasting your Planned Giving budget!
What Portfolio Does Planned Giving Belong In?
Does Legacy Giving belong in the Major Giving Portfolio? This is essential to understand if you want to get Planned Giving done.
The Easy Fix for More $50k Estate Gifts
Some of the largest household-name charities haven’t figured this out - and that presents a huge opportunity for you to get more $50,000 estate gifts!
What’s the ROI of Planned Giving?
Not sure if Planned Giving is worth the investment? The ROI might be higher than you think! Let’s dive into some real-world examples.
The Mindset that Shrinks Nonprofits
This mindset shrinks nonprofits. It feels like you’re doing the responsible thing, but it’s really the opposite.
Why Planned Giving Conversations are So Hard
Invested thousands of dollars in training but still not finding Planned Giving conversations are getting any easier? This might be why - and what you can do about it.
There’s no one-size-fits-all Planned Giving
If you’re not sure where to start in Planned Giving, don’t blindly copy another charity - read this first!
Planned Giving Fails Without Leadership Trust
How can donors trust us if leadership doesn’t?
If you want a donor to leave a gift in their Will, they need to trust you. Building that trust is an important part of legacy giving marketing. But we don’t talk enough about the trust needed from leadership to make Planned Giving work. Let’s dive in.
The Case Against Intention Forms
Why this common Planned Giving practice can damage donor relationships.
The Best Legacy Marketing I’ve Seen
We NEED to talk about this legacy giving video from Greenpeace - and the 5 lessons for you to apply to your own fundraising.

